Asia Pacific World Sport and Women Conference 2014

Quick Facts


The Asia Pacific World Sport & Women Conference 2014 looks at the world’s most popular sport and provides a global platform to explore ‘how’ and ‘why’ women consume sport. Learn how to increase female consumption from grassroots participation and international representation to the boardroom and stadia across the Asia Pacific Region and beyond. The conference will feature ‘Football’ as the platform that reaches the greatest number of women and girls globally, but will also draw on the experiences of sports as diverse as Touch, Bowls, Swimming and others to help communities, governments, businesses and sporting bodies engage with women and girls.

It’s all about Money. Members. Marketing. Media and Men……. and why it makes sense to get more women involved in the business of sport.

Where and When

Sydney 2014

Conference Topics

The 5 ‘M’s will showcase how and why it makes good business sense to increase female consumption of sport.

Money.          Commercial reality in the business of sport.

  • How can sport secure more $$$ through corporate sponsorship and government funding through increased female consumption?
  • Learn how other industry sectors have increased greater female involvement to secure a brighter future.

Members. Women are members too.

  • Learn how tailoring sports products and services to suit the female target audience can increase membership for swifter growth.

Marketing.     Is Sport is getting in touch with its feminine side?

  • Learn how and why it makes good business sense to develop a marketing model for sport that goes beyond the sale of female sexuality.

Media.           Not just a curtain raiser.

  • Learn how modern media is tapping into the female market for maximum effect.

Men. Astute businessmen get involved.

  • Learn how good business models are being applied across traditionally male dominated sporting environments to attract more women and girls for commercial growth and long term gain.

Men and Women have access to all levels of the sport, from grassroots participation to international representation in worldwide competition; as members and in governance roles from club level to international member federations.

*In Australia the top ten organised physical activities in 2010, in terms of total participation rate, were aerobics/fitness, golf, outdoor football (soccer), netball, Australian rules football, tennis, basketball, touch football, outdoor cricket and lawn bowls. (*Source Australian Sports Commission ERASS Report 2010)

Let’s explore what makes these sports so accessible and popular and let’s learn ‘how’ and ‘why’ other sports ‘can’ and ‘do’ model around the success of football and the corporate investors that support it.

Who should attend?

All practitioners in the business of sport involved in

  • Leadership (grassroots to senior management and the board room);
  • Contribution (sport, government and corporate partners);
  • Involvement (participation at all levels including fan based);
  • Achievement (high performance and alumni at all levels);
  • Recognition (acknowledgement and reward);
  • Governance (policy, strategy and advocacy)


The target audience includes:

  • Stakeholder representatives from international sports governing bodies;
  • Australian and International multi sport associations;
  • Federal, State and Local Government departments and sporting associations, clubs, athletes, coaches, officials, administrators, volunteers and parents;
  • Media and broadcasting partners;
  • Corporate Partners;
  • Senior practitioners across law, finance, health and education working in the sport, recreation and leisure markets.


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