The Asia Pacific World Sport & Women Conference 2014 looks at the world’s most popular sport and provides a global platform to explore ‘how’ and ‘why’ women consume sport. Learn how to increase female consumption from grassroots participation and international representation to the boardroom and stadia across the Asia Pacific Region and beyond. The conference will feature ‘Football’ as the platform that reaches the greatest number of women and girls globally, but will also draw on the experiences of sports as diverse as Touch, Bowls, Swimming and others to help communities, governments, businesses and sporting bodies engage with women and girls.
It’s all about Money. Members. Marketing. Media and Men……. and why it makes sense to get more women involved in the business of sport.
Where and When
The 5 ‘M’s will showcase how and why it makes good business sense to increase female consumption of sport.
Money. Commercial reality in the business of sport.
Members. Women are members too.
Marketing. Is Sport is getting in touch with its feminine side?
Media. Not just a curtain raiser.
Men. Astute businessmen get involved.
Men and Women have access to all levels of the sport, from grassroots participation to international representation in worldwide competition; as members and in governance roles from club level to international member federations.
*In Australia the top ten organised physical activities in 2010, in terms of total participation rate, were aerobics/fitness, golf, outdoor football (soccer), netball, Australian rules football, tennis, basketball, touch football, outdoor cricket and lawn bowls. (*Source Australian Sports Commission ERASS Report 2010)
Let’s explore what makes these sports so accessible and popular and let’s learn ‘how’ and ‘why’ other sports ‘can’ and ‘do’ model around the success of football and the corporate investors that support it.
Who should attend?
All practitioners in the business of sport involved in
The target audience includes: