Case Study 5

Overview

To conduct an audit and review of commercial operations of the State Sporting organisation and its major services.

Key Objectives

To evaluate Marketing, Brand, and Advertising strategies in relation to Website, Publications and Membership channels. Reassess Sponsor acquisition and relationship management protocols.

Results

  • Greater organisational awareness of the brands’ leveraging power;
  • Consolidated sponsor support, renewals and relationship management;
  • Identified sound working partnerships with other agencies;
  • Realign commercial strategies for greater return.

Highlights

  • Secure brand collateral;
  • Restructure of commercial operations;
  • Secure sponsorship for new state league competition
  • Established new sponsor relationship opportunities.

Links

Website: Melbourne Vixens

Website: Netball Victoria

Website: Victorian Netball League

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